Deleted
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Post by Deleted on Nov 30, 2007 18:18:50 GMT -5
Then colour me confused.........what is the core demographic? And if the band appeals to more then one demographic why not cater to them as well?
I agree when you say there is a 'diminishing value' to Duran. But 10 years.......that would be like beating a dead horse to dust.
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Post by stopdead on Nov 30, 2007 18:29:05 GMT -5
If, for example, 75% of DD's fanbase is determined to be 35-50 year old females, then at least 75% of the marketing budget should be spent where that demographic will see it. So trying to get their music on radio stations that appeal to 12-25 year olds would be a mistake because the core (majority) demographic is 35-50 year old women. Instead, spend the money on banner ads on websites like oprah.com and get the CD on Starbucks shelves where a lot of women ages 35-50 flock to every day. Screw airplay--just sell the damn record. Its working for Springsteen and the Eagles. And McCartney. Just examples.
Bands are going longer and longer with each passing year. If the Stones can sell out 30,000+ venues in there 60's, Duran Duran could probably fill 500-1000 seat venues in their late 50's. Nostalgia sells, especially if its promoted right.
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Deleted
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Post by Deleted on Nov 30, 2007 18:36:49 GMT -5
Agreed nostalgia sells.........that's what's filling a good portion of seats at a Stones concert. It's also working for Duran to a degree. Thanks for the demographic examples (athough I'm still finding faults with the generalization of what a 35-50 is.....but I'll keep that to myself).
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Post by shesnotwhosheseems on Jun 18, 2010 10:01:29 GMT -5
I am 85 I love Depeche Mode
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Post by Blank on Jun 18, 2010 10:12:34 GMT -5
;D shesnotwhosheseems, you just decided "today I'm gonna dig up all the posts from 2007 just cos these peeps are a wee bit repetitive"
good on ya!
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Post by shesnotwhosheseems on Jun 18, 2010 10:13:56 GMT -5
today I'm gonna dig up all the posts from 2007 just cos these peeps are a wee bit repetitive
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snr79
NOTORIOUS
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Post by snr79 on Jun 18, 2010 11:42:14 GMT -5
today I'm gonna dig up all the posts from 2007 just cos these peeps are a wee bit repetitive Your frequently digging up these old posts and every time I'm reading them confused until I realize there bloody years old!! Nuisance!!!!!! ;D
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