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Post by drnick on Dec 7, 2010 16:15:51 GMT -5
I for one thing that the iTunes exclusive is the right way to go. Instant access = more folks buying it surely.
I mean, when I wake up tomorrow, am I going to hunt for a torrent? Or am I going to log into iTunes on the Mac, and download with a click? So its on my iPhone for the drive to work?
I buy almost all of my music from iTunes now, its quick, easy and instant. It's probably not the future,but for now, it means that DD get a decent cut, and can probably afford to release another album or two.
Result all round.
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Post by vmh on Dec 7, 2010 16:45:14 GMT -5
It was likely a quid pro quo. We give you exclusive distribution for a period...in exchange for _____________ (whatever they could get out of iTunes in terms of promotion/pricing/etc).
Happens all the time. Even in the world of physical product (see: Bieber exclusive at Walmart).
They weighed their options and this is what they chose. Amazon has zilcho market share in the world of downloads (hard as they try to gain share via 1.99 and 3.99 daily deals). If Amazon had more power than iTunes in that world, you bet D2 would have done the deal with them.
Business, pure and simple!
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Post by vmh on Dec 7, 2010 16:52:31 GMT -5
What they get from iTunes might not necessarily even be visible to us. And if they're pleased, why does it even need to BE visible to us? For all we know, it could have been a bundle of cash up-front. I'm certainly not privy to their business dealings!
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Post by vmh on Dec 7, 2010 16:54:35 GMT -5
Maybe the free promotional download was part of the deal, eh?
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Post by vmh on Dec 7, 2010 17:03:27 GMT -5
To them it does, I guess!
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rhondar
BIG THING
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Post by rhondar on Dec 7, 2010 17:08:57 GMT -5
Besides, DD are probably going to make more money on the digital copy than they are physical copy, as they probably won't sell as many physical CDs and the overhead on having those made is a lot higher than just distributing digital files. In fact, I think most of the indie artists now do it that way to forego the cost of a physical product. That's exactly right - it's downright expensive to put out a physical product for an indie band. Most bands have some sort of system set up with their label where the label fronts the money to pay for the CD's to be printed/burned, and then the band has to pay that back with the sales of the CD. I've worked for more than one band that has ended up having to work out a payment plan to the label - meaning they didn't make enough money on the sales of their CD to even pay back the label, much less pay themselves. These days, there are very few stores that actually carry CD's and even less that will carry CD's from anyone but a hugely proven artist. Both Walmart and Target require a guarantee of a certain amount of monthly sales before they'll carry your CD, and the amount is pretty high.
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Deleted
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Post by Deleted on Dec 7, 2010 23:08:36 GMT -5
It's simple marketing that's all. I don't like Itunes, but like it or not...it's where most ppl buy music now. I have asked for an Itunes gift card for Christmas....If I don't get it then I will be ok waiting until Feb.
@ spacebird
Obviously Itunes is going to market it exclusively to generate more sales/share. Same idea as walmart or best buy selling physical cd's exclusively for artists such as The Police, JT, etc. Anyway, they have worked out a deal to sell exclusively so they must see some financial interest in Duran Duran to allow it to happen. Personally I would prefer that the band sold it directly on their site in cd form, but I'm not going to dwell because I'm excited for the new music.
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rhondar
BIG THING
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Post by rhondar on Dec 7, 2010 23:42:05 GMT -5
I wasn't really questioning the digital album first, followed by a CD/LP treatment. I just wanted to know why they made it exclusive. Perhaps this free download is the reason. I'm just guessing - but I know that bands/artists who negotiate an exclusivity with iTunes stand a better chance of getting a better deal when it comes to the 34% that iTunes collects off of every purchase.
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Post by stopdead on Dec 8, 2010 0:02:54 GMT -5
Apple is essentially the record label. They market the album on iTunes and keep a percentage of the revenue. Apple will likely make most of the money from the digital release and DD's take will come in the form of the direct physical release revenue 60 days later. As an industry guy, I'm very excited to see how this all plays out...
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rhondar
BIG THING
good times, good times!
Posts: 628
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Post by rhondar on Dec 8, 2010 0:05:12 GMT -5
Apple is essentially the record label. They market the album on iTunes and keep a percentage of the revenue. Apple will likely make most of the money from the digital release and DD's take will come in the form of the direct physical release revenue 60 days later. As an industry guy, I'm very excited to see how this all plays out... Wouldn't you consider Apple to be more like a distribution arm rather than the label though? Maybe I'm just not understanding...these days I've seen where a band will sign with a label ONLY for distribution rights though...argh, now I'm confusing myself.
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